The organizational impact of advertising awards

Author: Hester, Joe Bob


Educational level: Master of Arts

Discipline: Mass Communications

University: Texas Tech University

Abstract: The purpose of this study was to determine the organizational impact of Advertising awards by examining the reasons Advertising agencies enter awards competitions In a mail survey of the top 400 U.S. Advertising agencies, over one-third of the 103 respondents identified agency recognition, publicity, or visibility as the reason for entering awards shows. Other reasons identified were to improve employee morale, to motivate employees, and to inspire better creative work. Awards shows were also believed to have a positive effect on recruitment of top creative personnel. Respondents were also asked to evaluate certain specific awards shows. The results indicated that the National Addy Awards was the most often entered show, while the One Show was ranked highest in preference to enter and in quality of judging.

Visit Source URL

Download full report

Keywords: Creation, Advertising


More from Texas Tech University

"A Doll's House": directing a classic for a contemporary audience (view more...) Add to list

Abstract: In partial fulfillment of my graduate duties, I submitted a proposal to direct a play in the Texas Tech Theatre Department's Lab Theatre. One of the best pieces of advice I have received on this subject while here at Texas Tech came from Dr. Elizabeth Homan. She suggested that I...

"A plumber" -- a graphical tool for simulating a general plumbing system (view more...) Add to list

Abstract: A-Prolog, the language of logic programs with answer set semantics has emerged as a useful tool for knowledge representation and reasoning in recent years. Plumbing systems are one of the real world applications that are being modeled using A-prolog. The goal of my thesis is to develop a graphical tool...

"All things work for good": the rise and fall of the Confederacy in the Southern Presbyterian mind (view more...) Add to list

Abstract: Not available...

More related to Mass Communications


Abstract: This dissertation explores the way in which the cultural politics of popular music function as a strategy of governance by examining two case studies: Rage Against the Machine and M.I.A. The shape of musical media using a politics of resistance has fundamentally changed in recent years due to...

“Eso es! That's it!”: The consumption, identity, representation,and production of Maya & Miguel (view more...) Add to list

Abstract: This qualitative case study is informed by cultural studies and seeks to examine the moments of consumption, identity, representation, and production of one particular children’s television program, Maya & Miguel, using the circuit of culture (du Gay, Hall, Janes, Mackay, & Negus, 1997). These four moments from the circuit of...

A comparison of recruitment material sent to minority and non-minority applicants from four-year universities (view more...) Add to list

Abstract: This study reports on an exploratory field experiment conducted using recruitment material from 52 four-year universities/colleges throughout the United States. The purpose of the study was to identify: (1) the number of items of recruitment material being distributed to minority and non-minority applicants, (2) if there are any differences in...